Privacy Policy

Fusion Core AI is a product of Balance & Test Ltd.

Last updated: 06/01/2026

Balance & Test Ltd. ("we", "our", "us") - the company behind Fusion Core AI - is committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect personal information when you use the Fusion Core AI website or contact us. We operate in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and other applicable privacy laws where required.

1.Who we are

2.What personal data we collect

Information you knowingly provide

Via our website forms, email, or phone:

• Name
• Email address
• Phone number
• Company name (if provided)
• The message or enquiry you submit

Information collected automatically

If and when we enable analytics cookies, the following data may be collected when you visit our website:

• IP address
• Device type
• Browser type
• Pages viewed
• Time spent on pages
• Referring website

Where enabled, this would be collected through tools such as Google Analytics and Google Tag Manager. We do not currently run analytics or advertising cookies, and we do not use this information to identify you directly.

3.How we use your personal data

To respond to enquiries

• Answering your questions
• Providing product information
• Discussing a consultation or project requirements

To manage our business operations

• Tracking and improving website performance
• Understanding how visitors use our website
• Maintaining website security

For advertising and analytics

If we run advertising or analytics in future (for example Google Ads or Google Analytics): measuring advertising performance, improving ad targeting, and understanding visitor behaviour.

4.Legal bases for processing

• Legitimate interest - to respond to enquiries, improve our website, ensure security, and track performance.
• Consent - for non-essential or advertising cookies. You may withdraw cookie consent at any time through your browser.

5.How long we keep your data

We retain enquiry details only for as long as necessary to: deal with your request; maintain records of communications; and comply with legal or regulatory obligations. Analytics data is retained according to Google's standard data-retention settings.

6.Sharing your personal data

We may share your personal data with:

Service providers

• Website hosting provider
• IT and security support
• Analytics or advertising providers such as Google (Analytics, Tag Manager, Ads), if and when enabled

Logistics companies

Only if relevant to an enquiry or quotation.

Legal or regulatory authorities

If required by law. We do not sell your personal data.

7.International transfers

Because we use services provided by companies such as Google, your data may be transferred outside the UK or EEA. We ensure such transfers are protected by appropriate safeguards, such as Standard Contractual Clauses, adequacy decisions, or other legally recognised protections.

8.Cookies and tracking technologies

We use cookies for website performance, analytics, and advertising optimisation. Essential cookies are always enabled. Non-essential cookies (analytics, advertising) may require consent depending on your region. For more details or to manage your preferences, please see our Cookie Notice.

9.Your rights (UK GDPR)

You have the right to:

• Access your personal data
• Correct inaccurate information
• Request deletion of your data
• Object to processing
• Restrict processing
• Withdraw consent for cookies (where applicable)
• Make a complaint to the Information Commissioner's Office (ICO) at www.ico.org.uk

To exercise your rights, contact us at info@fusion-core.ai.

10.Security

We take reasonable technical and organisational measures to protect your personal data, including secure hosting, access controls, and encrypted connections (HTTPS). However, no method of transmission over the internet is guaranteed to be completely secure.

11.Third-party links

Our website may contain links to external websites. We are not responsible for their content or privacy practices.

12.Changes to this policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last updated" date.